ZolidWork combines high-end technology with solid business functions like sales, support and service to provide cutting edge tools for increasing sales, support return and service delivery. They needed something Zolid!
ZolidWork is a start-up combining cutting-edge technology with zolid experience in helping the sales, support and service industrues. This combination is used provide excellent solutions for enriching and sharpen efficiancy for sales-, service- and support-functions in almost any market.
ZolidWork wanted a logo with solid, heavy colors and expression. We made the Z-symbol with their main color blue along a dark, concrete gray at bottom to illustrate a heavy base, and to make a symbol that works as a stand-alone as well as with the logotype and tagline.
The logotype was made with the same colors, using a bolder typeface on the word “zolid” to emphasize it’s meaning.
A requirement was to include the tagline “sales, support & service” on larger versions of the logo. I made a separator using the same angle as the cut-through in the Z to endulge consistency, and use the separator to lead the readers eye (their customers mainly operate in europe, where standards are a top-left-to-bottom-right direction of reading). The separator leads the eye from the bottom right of the word to the top left of the next, easing transition when reading.
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